Wine wall – a new way of side-selling and wine tasting in a restaurant
For a modern wine bar or restaurant, a side-by-side sale of wine is almost a must. In Ukraine, the wine culture is developing rapidly, and guests often want to taste the wine before ordering. But how to organize such spontaneous tastings? In addition, the ability to order a glass rather than a bottle is a big advantage: it makes wine more accessible and increases sales. After all, those who do not want to pay for a whole bottle, and therefore usually do without wine, would gladly miss a glass or two.
Self-service wine dispenser
For a modern wine bar or restaurant, a side-by-side sale of wine is almost a must. In Ukraine, the wine culture is developing rapidly, and guests often want to taste the wine before ordering. But how to organize such spontaneous tastings? In addition, the ability to order a glass rather than a bottle is a big advantage: it makes wine more accessible and increases sales. After all, those who do not want to pay for a whole bottle, and therefore usually do without wine, would gladly miss a glass or two.
With the usual methods of bottling, it is quite expensive to offer wine by the glass in a restaurant. How to store open bottles without spoiling the goods? This is always associated with large investments and costs. But there is another solution that also helps to arrange a continuous wine tasting in your establishment:
– wine is securely stored in kegs or bag-in-boxes;
– guests pour themselves at the wine wall with taps;
– near each tap there is a tablet with information about wine and a payment terminal.
We have equipped a lot of such walls for self-bottling beer , they can be found in the best craft pubs in Ukraine. Wine is a much less capricious commodity than beer, and turning a beer wall into a wine wall turned out to be very simple. The DrinkWall terminals developed by us provide for all popular payment methods: customer cards, bank cards, Google Pay and Apple Pay mobile services.
Pouring wine in a restaurant: self-service equipment
Any business plan for a wine bar takes into account that you need to buy a whole set of restaurant equipment. The most expensive thing on this list is wine dispensers, vacuum systems and special corks for each bottle. They are needed to protect the wine from oxidation, but it is much easier to abandon bottles and switch to more convenient containers. Some modern wine dispensers allow the guest to pour a glass without contacting the bartender or waiter by paying for the purchase with a card.
Partial or even full transition to self-service is being talked about more and more often, because this is a noticeable trend in the restaurant business. The modern client, accustomed to getting everything by clicking on the tablet, appreciates fast service and independent choice. It also saves staff time and even reduces the number of waiters.
mBev helps to competently organize the bottling of alcoholic beverages in restaurants and shops. We have been working in this market for many years and have helped launch many successful beer and wine projects . Our forte is sales automation using self-service (link – description of the general concept and equipment line). In beer bars, this idea has taken root for a long time and is becoming increasingly popular. We are sure that in the wine bar, a partial transition to self-service is a matter of the near future.
Wine Wall Benefits
Side-by-side sale of wine without the usual costs. Wines are stored in kegs or bag-in-box packages placed in a cold store with different climatic zones. Food nitrogen reliably protects the wine from contact with air, all connections and taps are sealed.
Forget about the battery of open bottles and the hassle associated with it, about bulky wine dispensers that take up space on the bar.
Accurate account of drinks. Each strait is marked in the database with milliliter accuracy.
Easier access to guilt. The range of wines in a good restaurant is quite large. How to help guests make their own choice? Make a list of the most popular or seasonal brands. And we will bring them to the taps with tablets to give guests easy access to the wine. The method of serving is not as solemn as according to tradition, but very fast and effective!
Growth in wine sales by 50-100%. Of course, all this gives a powerful impetus to sales, as statistics show. People who find it inconvenient to call the waiter again will come to the wine wall for a new portion more than once. Moreover, bottling from kegs or bag-in-boxes can significantly reduce the price of wine. It is better to sell more at a price acceptable to guests than to scare them away with “bottle” margins.
Tasting in continuous mode. Tablets with detailed information about each wine brand and suitable dishes partly replace the sommelier.
How to hold a wine tasting in a restaurant?
Regular wine tastings are a memorable experience for restaurant guests. This is a bright event, an occasion for communication and new discoveries – and therefore for a second visit. Traditional master classes and sommelier lectures help to attract and retain the audience. This format will always be in demand, but it has a drawback: limited time. Such a tasting is a separate episode for those who have found the time and desire to come.
The wine wall provides a fundamentally new opportunity: self-tasting for visitors throughout the working day.
The wine wall is a device that generates profit for the restaurant! Do you want to ensure the continuous sale of wine without burdening the staff? Contact us.